Official Press Release
Breast cancer is one of the leading health crises for women. 1 in 8 women, and an every increasing percentage of men will be diagnosed with breast cancer in their lifetime. There is currently no known cure for breast cancer, and its early diagnosis is critical to survival.
Models Giving Back is pleased to present Rock Your Rack, an annual fundraising event combining the best of SL Music, Art and Fashion to support the work of breast cancer charities and raise awareness for early detection which is critical to a positive outcome for this devastating disease.
This year’s event will support the National Breast Cancer Foundation which provides free mammograms, education, support and early detection services to anyone in need.
The 2016 event involved 63 designers including Gold Sponsors: AlaFolie, Athena Couture, Dulce Secrets, Emerald Couture, Empyrean Forge, LaVian & Co, Phedora, Prism and Kultivate Magazine. In addition, this year’s event will feature 2D and 3D artists for the first time with an Art show sponsored by Kultivate Magazine. Add to that the 4 Tribute concerts, 12 DJ Dance Parties, 7 Live Music Artist Shows, 9 Fashion Shows, the 10L Hunt, Silent Auctions, Art Auction and you have one must-visit event.
Designers will be providing exclusive creations with 100% of the sales of those items going to the National Breast Cancer Foundation along with a fine selection of the newest and most popular designs donating a percentage as well.
For a complete listing of events and more details on this year’s event, please visit the website: http://rockyourrack.wordpress.com
This year’s event officially opens to the public on Saturday, October 1, 2016 at 12:00 am SLT and will close at 11:59 pm SLT on Sunday, October 16, 2016.
Together we can make a difference!
Those who are unable to attend but wish to support the cause, may visit the Model’s Giving Back official donation page at where donations can be made directly using a variety of means.
About Models Giving Back
Models Giving Back is an agency of professional, certified SecondLife models who give of their time and talents to raise funds for legitimate and verified SL and RL charities.
Models Giving Back was founded in October of 2012 by Jamee Sandalwood after a previous agency dedicated to charity work was forced to close due to the owner leaving SecondLife. Jamee felt the work that was being done needed to be continued and set out to lead the models that were already a part of the former agency into new and bigger endeavors at the newly created Models Giving Back.
To date the agency has partnered with dozens of designers and provided models for runway, print and other functions that support charities around SL.
Rock Your Rack is the creation of Jamee Sandalwood and is owned exclusively by Models Giving Back in SecondLife.
About the National Breast Cancer Foundation
The National Breast Cancer Foundation was founded in 1991 by breast cancer survivor, Janelle Hail. She was diagnosed with breast cancer in 1980 at the age of 34. At the time of her diagnosis, there was little information about the disease, and she was forced to make a decision about her health with few options. After her treatment, Janelle made a commitment to help women around the world by educating them about breast cancer and the importance of early detection. NBCF’s mission is to save lives through early detection and to provide mammograms for those in need. This mission includes increasing awareness through education, providing diagnostic breast care services for those in need, and providing nurturing support services.